Social media is playing a growing role as a marketing channel for brands globally, and influencer campaigns can support a brand’s launch and growth on marketplaces.
Our latest report gives an overview of how brands in the West and Asia Pacific are using social selling to generate traffic and drive sales on marketplaces.
This report includes:
- The role of influencers and KOLs as part of your overall ecommerce strategy, and how to choose the right type of influencer for your campaign
- How Amazon is evolving to support social selling on its platform
- Key social selling platforms to be aware of in each region