This diverse region benefits from ecommerce growth opportunities in both its mature and emerging markets.
Each market is culturally unique, at a different stage of ecommerce development, and greatly varies in the number and spending power of their online shoppers. Yet these markets have some clear factors in common that show the region–and individual markets–should definitely be on the radar of Western brands who feel that they’ve maximized their growth potential in their home markets.
Pattern's latest report sets out some of the most important data points you need to understand when you are first exploring if any of these markets are right for your brand.