Pattern's Tmall Trading Guide collates our experiences from supporting brands selling on Tmall and Tmall Global; including learnings from trading through the COVID-19 pandemic in China.
Download the guide now to read Tmall best practice trading advice, including:
- Why a data-driven approach to Tmall trading is crucial to delight both your customers and the platform;
- The datapoints that are crucial to manage key stakeholders' expectations for China and ensure strategic alignment with your Tmall Trade Partner;
- Trading cadence, and the growing importance of 6.18 Festival as a testing ground for your 11.11 approach;
- How sales growth has slowed through COVID-19, and the key promotional events to re-establish trading momentum;
- Leveraging Tmall's livestreaming and micro-blogging functionality to engage customers
- Demand generation techniques using off-platform marketing channels such as Weibo, RED, Douyin/Tiktok and offline marketing campaigns.