Tmall Global Benchmarking Report

Tmall Global provides brands with access to 100 million shoppers in China who desire premium Western goods that aren't available locally. We've benchmarked 40 brands across the baby, beauty and vitamins & supplements categories to highlight the customer experience provided by the best-performing brands, as well as many examples of best practice.

This report includes:

• Ranking of the top 20 brands included in the research
  
  
• Benchmarks for aspects of a brand's Tmall Global presence such as product & brand content, imagery and SEO.
   
• An explanation of the DSR score shown for every flagship store, and how the brand can influence it.
  
  
• Evidence of how important off-platform marketing is to drive customer acquisition in China, particularly utilising key Chinese social media platforms.
  
  
• Recommendations for any brand who already operates a Tmall Global store