PATTERN
Selective Distribution Report
How and why brands are becoming selective about who sells their products online and through marketplaces in Europe
Online marketplaces have been referred to as the Wild West of online selling. In the USA there has been a landgrab by third party sellers using marketplaces such as Amazon as a route to market, to the detriment of the long-term development and positioning of the brands that they sell.
This report is designed to debunk that myth and lays out the case for implementing a selective distribution system (SDS).
This report includes:
- Why brand owners are investigating selective distribution systems
- Seven steps for creating a selective distribution system to protect your brand
- The criteria that authorised resellers might be asked to meet in order to sell a brand’s products
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