Watch Pattern’s one-hour webinar for Western beauty brands about selling on Tmall Global.
With beauty a fast-growing category in China - and Tmall Global the most important cross-border platform for reaching Chinese consumers - we’ll talk you through both the opportunity and how to optimise your presence.
The webinar is aimed at both beauty brands who are already selling on the platform, and those who are interested in using it as a new route to market.
During the webinar we’ll explain:
Why demand is growing among Chinese consumers for international beauty products
How beauty brands are capitalising on Tmall’s marketing channels – such as livestreaming and its social network Weitao
The external marketing channels that will drive traffic to your Tmall store
Key learnings from this year’s 11.11 Shopping Festival (Singles’ Day)
The trading and marketing KPIs your Trade Partner should share with you for you to assess the effectiveness of your performance