The pandemic has aggressively shifted consumer behaviour, and the transition from offline to online sales is now five years ahead of expectations.
Consumer brands looking to gain more control over their existing channels or find alternative routes to market are re-evaluating their online channel strategies as a result of the change in shopping habits.
Watch the discussion with Joules and Pernod Ricard where we'll cover:
The roles that different channels play to help you acquire and retain customers
How to ensure a clear value proposition for every channel
How Joules and Pernod Ricard have re-evaluated their channel strategy as a result of COVID-19
The longer-term impact of global digital acceleration on your online strategy