We're joined by Kraft Heinz and Simba Sleep for a discussion on the opportunities and challenges for D2C ecommerce in 2021.
Hear from: • Kraft Heinz Head of Ecommerce Jean-Philippe Nier • Simba Sleep Marketing & Ecommerce Director Jonathan Moore • Pattern EMEA Strategy Director Kerry Lee
In addition to the discussion of how COVID-19 has impacted consumer behaviour, we’ll be putting questions to our panel including:
• Will D2C ecommerce sales continue to grow in 2021? • Which customer acquisition strategies worked in 2020, and will they continue to drive a return? • Why should you reassess the value proposition of your D2C site for 2021, and which value adding elements drive sales? • How can D2C sites continue to meet customers’ expectations once COVID restrictions end?