Marketplace Content Conversion—Dialing in Your 2021 Creative Strategy

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Content is the first thing your customers see. It determines how they interpret your brand message and story, and ultimately moves the customer closer—or further—from conversion. Conversion is an integral part of the Ecommerce Equation.

Revenue = Traffic x Conversion x Price

Last month, we looked at the traffic side of the Ecommerce Equation in our webinar here. This month, we're taking a deep dive into conversion and how to build out your 2021 marketplace content strategy. In this webinar, you'll learn how to increase product page conversions by optimizing your listings with:

- High-impact photography
- A+ Content
- Video
- Store pages
- A data-driven approach to reviews and ratings

Spectra Baby USA and Zebra, two Pattern clients with first-hand experience in optimizing their listings for higher conversion, will share how content changed the trajectory of their marketplace sales, and Pattern experts will show you how to get there.

This webinar will be moderated by Pattern's Chief Revenue Officer, John LeBaron. Panelists include Josh Mendenhall, Pattern's VP of Creative; Chris Mayhew National Sales Manager from Spectra Baby USA; and Cathy Lowery, Zebra's Ecommerce Strategy Advisor.

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