In this webinar we talk through some of the key components to launching into the China market. We specifically discussed:
- Preparing to branch into the China market
- Launching onto Tmall
- Marketing techniques to drive success.
- Trading and marketing KPIs.
- Finding the right trade partner
This webinar was moderated by Pattern's Chief Revenue Officer, John LeBaron. Panelists include Pattern's Senior APAC Consultant, Desiree Wong, and Pattern's Chief International Officer, Chris Vincent.