These days, more than 50% of Amazon’s sales come from third-party sellers. But navigating 3P can seem daunting, especially if you've only ever sold directly to Amazon or you've never sold on the platform.
In this brand roundtable, ecommerce leaders from brands like Skullcandy, Zebra, Spectra Baby, and Vorys eControl discuss:
- The challenges and benefits of navigating a 3P presence on Amazon.
- How brands made the decision to sell 3P.
- Some common misconceptions around selling 3P.
- Should I try to do 3P myself or should I partner with an ecommerce agency?
- FBA vs. MFN
- Expanding your ecommerce footprint—international growth and moving beyond Amazon.