The Middle East has some of the fastest-growing ecommerce markets in the world. In particular, wealthy consumers in the UAE and Kingdom of Saudi Arabia have turned to the internet to access products that they can't buy locally.
Pattern's report outlines the current state of the ecommerce landscape across the region, statistics for key markets and explains the best online channels to use to target and sell to Middle Eastern customers.
The report also provides a framework to help brands understand whether they could benefit from a local presence, and the benefits of taking a digital-first approach to market entry.