John LeBaron
Pattern: CRO
John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.
Daren Garcia
Vorys eControl: Brand Equity and Ecommerce Attorney
Daren is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include: advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators.
Tristan Spencer
LifeSeasons: Key Accounts Ecommerce Manager
As lead Key Accounts Ecommerce Manager, Tristan manages both the domestic and international brand strategy for 3rd party marketplaces at LifeSeasons. He holds a B.A. in Marketing from Brigham Young University.
