Marketplace Internationalization Checklist
Our five-step guide to determining your readiness for launch on international marketplaces
Many brands want to expand to new markets before having thought through their strategy for online business internationally.
We thought it was worth highlighting what consumer brands need to think about when considering whether marketplaces are right for their international ecommerce strategy.
The checklist includes:
Five Reasons why brands should consider selling on marketplaces
The three key phases of internationalization explained
How to assess the market opportunity when launching on new marketplaces
Understanding your customer and shaping your marketplace proposition to meet their needs
How to build out your pricing and ranging strategy for marketplaces
Tips on how to choose the right partner to help you achieve your business goals