Markets across the world have borne the burdens of the Covid-19 pandemic, and where that is especially apparent is in the European market.
Europe’s retail industry has struggled significantly during 2020. However, the pandemic has also been a catalyst for online sales, pushing European shoppers in more mature markets to buy online more than ever and shoppers in less mature markets to buy online for the first time. Brands that don’t already have eyes on Europe should pay attention—its online shopping audience competes only with China in size.
A new report from Pattern’s European team showcases the effects of the pandemic on the market; and what brands already in the European market or looking to join should know.