PATTERN
Influencer Marketing Report
How brands can use influencers to acquire new customers on marketplaces such as Amazon and Tmall
Social media is playing a growing role as a marketing channel for brands globally. Influencer campaigns can support a brand’s launch and growth on marketplaces, with a targeted and engaged audience of potential customers.
Our latest report gives an overview of how brands in the West and Asia Pacific are using social selling to generate traffic and drive sales on marketplaces.
This report includes:
- The role of influencers and KOLs as part of your overall ecommerce strategy, and how to choose the right type of influencer for your campaign
- How Amazon is evolving to support social selling on its platform, plus how to combine influencer campaigns with retargeting techniques to maximise results
- Key social selling platforms to be aware of in each region including Instagram, TikTok, Little Red Book and WeChat
- How brands use both on-platform and off-platform marketing channels, KOL seeding and livestreaming to boost brand awareness and demand generation in Asia Pacific
- Our recommendations to ensure influencer campaigns deliver new marketplace customers