Direct to consumer (D2C) often only makes up a tiny percentage of a brand’s overall sales. And so there has been relatively little research on what’s important to a D2C website, compared to the huge amount of content that exists about multi brand retail websites and marketplaces.
With this in mind we decided that we wanted to conduct a significant study of D2C sites, assessing them through the eyes of a consumer,
and focused the criteria both on general customer experience principles as well as how they add value for customers.
This report includes:
- Top ranking brands from our research
- An overview of D2C Benchmarks from our findings
- Best practice examples of value-adding products, services and content
- Our recommendations for optimising your D2C website
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