2022 Shopper Report - Australia
Online shopper behaviour in 2021 and predictions for 2022
Pattern polled Australian online shoppers in March 2022 to assess changes in their behaviour, which online channels were most popular in 2021, where online shoppers bought from and why they chose DTC websites, as well as some more detailed analysis of their Amazon buying habits.
This report shares all the data plus key findings from the research, including:
- Gains won't be lost - Part of the change in customer behaviour brought about by the pandemic has stuck. Our survey results suggest that overall in 2022, a greater number of customers will spend more online than will spend less.
- D2C opportunities and challenges - We asked online shoppers why they bought from a D2C site over other options. Primarily price was a driving factor, followed by range availability and exclusivity.
- The start of the shopper journey - 75% of online shoppers said that they had visited Amazon to research potential purchases, 48% visited Amazon to check the prices of products.
- Prime position - In 2021, 31% of online shoppers had access to their own or someone else’s Amazon Prime account. In 2022, this number has increased to 40%.