RESEARCH
2023 Marketplace Consumer Trends Report
How platforms like Amazon, eBay and Catch are influencing the Australian ecommerce market today.
Welcome to our latest research report on Marketplace Consumer Trends. Now in its fifth year, the 2023 research report sheds light on digital marketplaces, and in particular, how platforms like Amazon, eBay and Catch are influencing the Australian ecommerce market today.
This report shares all the data plus key findings from the research, including:
- Growth in marketplaces - 88% of consumers bought from a marketplace in the past year, with 92% planning to in the year ahead.
- Platform Popularity - 62% of consumers bought from eBay in the past 12 months, this is set to rise 4% in the year ahead. This compares with forecasted growth in Kogan (+11%), Amazon (+12%), Catch (+15%), and My Deal (+36%).
- Consumer Spending - Although 73% of consumers plan to spend more or the same online in the year ahead, we saw a significant increase in the share of those planning to spend less compared to last year.
- Loyalty & Retention - 91% of shoppers indicated they've shopped multiple times on Amazon, with a significant increase in those buying on the platform at least monthly.
- Prime position - 43% of online shoppers have access to their own or someone else’s Amazon Prime account and we're seeing this rise each year.