PATTERN
Australian Ecommerce Benchmark Report FY21
The latest ecommerce benchmarks based on data from Australian retailers and brands
Pattern has monitored the website analytics data of a number of Australian ecommerce sites. This data is amalgamated and normalised to develop an industry benchmark report used by many of our clients and partners as a reference point to compare their online performance.
We can now share an overview of 2021, sharing insights and trends to support you in asking the right questions in your business.
This report includes:
- KPIs including year-on-year traffic growth, conversion, average order value, units per order and revenue
- Analysis on ecommerce traffic, conversion and revenue
- An overview of the key retail calendar events to plan and prepare for
- Key benchmarks from Amazon's Prime Day event and the impact on shopping behaviour