Webinar: June 29 @ 12:00 PM EST

Accelerate Your International Presence—China

Register for the Webinar

Webinar

Join us on June 29 at 12:00 pm EST.

Jumping into a new marketplace paves the way for new opportunities and customers—taking on an international market provides opportunity for even more. How do you know if you’re ready? What  do you need to understand before diving headfirst into a new culture and customs? We’ll answer these questions and more in Pattern’s upcoming webinar: Accelerate Your International Market—China. 

In this webinar, we’ll discuss key components to prepare for branching into the China market, launching onto Tmall, marketing techniques on both Tmall and other external drivers, trading and marketing KPIs, and finding the right trade partner. 

Throughout the webinar there will be opportunities to ask any questions you have regarding growing your business in the China market, launching on Tmall, and other questions around going international. 

Moderating the webinar with be Pattern CRO, John LeBaron. Panelists include Pattern's Senior APAC Consultant, Desiree Wong; and Pattern's Chief International Officer, Chris Vincent. 

Meet Our Panelists

john bw new-3

John LeBaron

Pattern: CRO

John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Desiree Wong 1[60]

Desiree Wong

Pattern: Senior APAC Consultant

Desiree Wong is a Senior Consultant specializing in APAC market entry strategy & roadmap formulation, brand management, and ecommerce trading in Asia specifically China. With her extensive knowledge in trading and marketing, she assesses the market entry opportunities of Western brands into Asia, audits brands who are currently trading in Asia and develops roadmap for growth, and helped several brands to achieve 250% sales increment within 1 month and double the customer engagement in 1 year.

Chris Vincent B&W-1

Chris Vincent

Pattern: Chief International Officer

Chris has served in a variety of roles at the company including roles in Asia Pacific and Australia. Due to his efforts, the businesses in those regions have been very successful. He has been involved in strategic projects to support our Asia Pacific clients, particularly around business change, technology selection, and technology adoption. Chris has more than 18 years of experience in the retail and ecommerce space. 

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