UK Shopper Report Insights

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Following our first UK Shopper Report published in 2021, the 2022 report considers how online shopping behaviour has changed after 2 years of lockdowns, the reasons why consumers buy online, and whether the shift to online shopping will remain in 2022.


  • Why 88% of shoppers say they'll spend the same or more online in 2022 
  • The role DTC websites are playing in online shopper journeys - 80% gave a specific reason why they shop on a brand's own website
  • Key categories where Amazon is likely to take additional market share
  • 93% of UK online shoppers report visiting Amazon in the early stages of purchase journeys. What does this mean for your online channel strategy?
  •  89% of online shoppers bought gifts online in 2021 and 67% bought gifts on Amazon. Is Amazon taking a bigger slice of sales during the Q4 peak?

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