Following the launch of our 2022 Direct-To-Consumer (DTC) Benchmarking Report, we discussed key insights and findings from our analysis of 50 top brands’ DTC offerings. Pattern's Strategy team have benchmarked each brand’s customer experience performance, evaluating brands across a number of categories.
Best-practice examples and recommendations are provided for consumer brands looking to enhance their DTC site offering,
Stephanie Firth, Head of Consulting, and Hannah Staveley, Senior Strategist, discuss:
The current ecommerce landscape and macroeconomic influences
The importance of having a strong DTC capability
Best practice examples from top brands
Key recommendations for optimising your DTC offering.