Benchmarking the CX of 50 leading brands' DTC websites
Pattern presents this year's direct-to-consumer (DTC) benchmarking report, evaluating and benchmarking the performance of 50 leading consumer brands' customer experience offerings on their DTC websites.
Included in the report:
Five categories covered Beauty, Retail, FMCG/Alcohol, Electronics and Luxury/Premium.
State of the current macroenvironment Overview of the current ecommerce landscape, impact of lockdowns on web traffic and why it's important to have a strong DTC site offering.
Top performers and key recommendations Who performed well in our research and how, as well as recommendations for improving your brand's DTC website.
Watch the Insights webinar Stephanie Firth, Head of Consulting, and Hannah Staveley, Senior Strategist, discussed report findings and DTC strategy recommendations in our DTC Insights Webinar. Watch the recording here.